Lead generation has always been a daunting task for many B2B marketers in the world of business. You may have a number of ideas and strategies for lead generation but for better and fast results you must use lead generation tools.
Given below are few tools that have really been found effective and essential. You must give them a try. Let’s start –
Hubspot Sales is one of the parts of Hubspot’s complete marketing and sales platform. One of its best features includes it’s to ability to track email opens. It also features a Gmail extension that allows you to decide which emails to track.
Hence, when a prospect opens an email, it sends you an update regarding the same. All of your opened/unopened emails can, also, be checked in the Hubspot Sales dashboard.
Pricing: Plan starts at $50 per month. For more details click here.
Before you start generating leads, you must know your leads and separate them from non leads. You can do this with the help of forms that you ask your visitors to fill when they sign up for the first time.
Leadformly is one of those tools that provides a conversion-optimised form that will help you separate leads from non leads. The built-in analytics and audience insights, in Leadformly, could be helpful in making marketers understand the leads and how your forms are doing.
Pricing: The plan starts at $49 per month. For more details, click here.
Email marketing and CRM solution play an important role in capturing and converting leads. We all know that qualifying and converting leads isn’t an easier job. For this, you need to properly segment and use rule-based follow-up with leads or you’ll find it harder.
ActiveCampaign is one of those tools that help marketers to attract leads with their email marketing campaign. It allows you to track every interaction a lead has to your website and to use those as triggers for email marketing campaign.
The tool helps you with contact and lead scoring. The contact data can be used to find visitor’s details, interest, behaviour etc to ensure you’re following the right leads and opportunities.
Pricing: Plus plan starts at $49 per month whereas its Lite plan includes $17/mo. For more details click here.
It’s a great tool for capturing leads for the people in B2B sales. The tool will help you in receiving lead recommendations and seeing who has viewed your profile. One of the best parts of sales navigator is that it allows you to save leads into your CRM directly from LinkedIn.
Some of the professional features of sales navigator includes:
- Lead and account recommendations
- Who’s viewed your profile
- 20 InMail messages per month
- 1,500 saved leads
- Sales Navigator Learning Center
- Extended LinkedIn network access
- Sales Navigator Mobile App
Pricing: The plan starts at $64.99 per month. For more details, click here.
Datanyze is a packet of tools that keep you informed about the technology used by your prospects. Not only this, but it also helps you find new prospects based on the technology they use.
The tool is helpful in finding specific data on leads. Datanyze Insider, used by 42,000+ sales professionals, is a leader in technographics and provides real-time insights based on a company’s technology choices and buying signals.
It gives you a competitive edge by providing you accurate, real-time information on 35 million companies. Its data enrichment plan will surely help you win the market.
Pricing: For its pricing details, click here.
An effective B2B lead generation tool for many businesses in the world and comes at a very affordable price, starting at just $49 per month.
There are many analytics tracking tools but those tools won’t tell you who your visitors are. But Whoisvisiting is, especially, designed to reveal the identities of those behind the data provided by your analytics tool.
Visitor’s company name is not a sufficient info so Whoisvisiting helps you with providing their business contact details. Along with, the tool also tells you about the pages that were viewed by them so that you can actually find out what their interests.
Reasons why you should choose Whoisvisiting:
- It gives you info on the marketing channels driving the greatest number of companies to your website which will, in turn, help you to increase your ROI.
- The software gives you the key details of key employees from the companies visiting your website. Hence, it helps you identify the people visiting your website.
- It allows you to identify real-time visits when companies visit key pages on your website.
Pricing: The plan starts $49 per month with 14 days free trial.
If you are looking for a personalised lead for your business, then Hoovers is a great tool you must look at. As they say, they are the “largest single source of business information” anywhere. Therefore, giving it a try won’t be a bad option.
The software helps you to increase sales productivity with seamless integration to CRM platforms.
It lets you target more intelligently with dynamic search and list building with its commercial database.
Real-time trigger alerts, in-depth company and contact insights.
Pricing: Click here.